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How do local industrial robot companies and international giants “cakes”

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How do local industrial robot companies and international giants “cakes”

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Recently, Shenzhen Leibo Technology's fully automated robots have attracted the attention of the industry. On the robot production line, we saw a multi-part keyboard from raw materials to finished products, only three or four minutes, and only a few workers on the production line. Two industrial robots are busy. In the Leibai Industrial Park, 70 industrial robots can replace 300 workers and complete the automatic assembly of the mouse. At the end of 2012, the number of workers in the listed company fell below 1,000, which greatly reduced the labor force and improved Work efficiency. For the 121 companies in the Shenzhen Electronics Fair of the International Trade Fair, 48% of the companies surveyed said that labor costs are rising and workers' mobility is high. Of course, for some powerful companies, the use of industrial robots can change the above problems and difficulties. In the face of a huge market, local industrial robots face huge opportunities. At the same time, how do the industrial robot manufacturers “divide the cake” with the international giants?

International giants occupy 80% of the robot market

ABB's trade relationship with China has grown considerably. At present, China has become the world's largest market for ABB. In China and global markets, ABB is committed to being a supplier that can help its customers achieve their business goals. ABB is able to achieve this ambitious goal because it has a deep understanding of the customer's business needs, predicts the changing market and customer needs, and provides innovative total solutions and strong financial and after-sales support. The industrial robots used by Pennefather Technology are nothing more than ABB. According to Zhang Hui, technical director of ABB China Robotics R&D Center, China's annual installed capacity of industrial robots accounts for about 1/8 of the world's total, second only to Japan and South Korea. China's installed capacity is expected to exceed that of the two countries in 2015. Become the world's largest industrial robot.

At present, the number of industrial robots in the electronics industry has increased, and market competition has become more intense. Well-known companies such as Foxconn, ABB, FANUC, KUKA, Stäubli, Nazhibiao, Yaskawa Electric, Epson, Stuttgart, and Chelem have a high reputation in the domestic industrial robot market and occupy a high market share.

"The demand for industrial robots in the 3C industry now accounts for about a quarter of the total industrial machinery field. In the next few years, the 3C industry will replace the technology industry and become the largest industry for robots." According to Zhang Hui, the 3C industry used to Industrial robots are used for grinding and welding, and Leibai has already entered the assembly work of the entire keyboard and mouse.

Industrial robots in the 3C field, such as ABB robots for laser welding and polishing of the metal casing of high-end products such as ipad; ABB's smallest robot IRB120 on the production line of the Leibai Technology Shenzhen factory, used to assemble USB plugs, connectors, mice Process such as gasket.

ABB is a “localized international company”. ABB, which was founded in Europe in 1988, entered China in 1994 and ABB (China) Co., Ltd. was established in 1995. Since 2005, ABB's robot production, R&D and engineering centers have begun to shift to China, showing the importance of the international robot giant to the Chinese market.

It is reported that in 2011, ABB Group's sales reached 38 billion US dollars, of which sales in China reached 5.1 billion US dollars, an increase of 21%.

Local famous brand enterprises rely less on imported parts

Local famous brand enterprises rely on imports for less spare parts, such as robots. A robot is an automated production device that can mimic some of the functions of the upper limbs of the human body and can be automatically controlled to transport the products or operate the tools in accordance with predetermined requirements. At present, Chinese plastics processing factories in the coastal areas of South China and East China have shown more and more interest in robots, but the penetration rate of injection molding machine manipulators in the domestic plastic machine industry is less than 10%.

In recent years, the number of export and imported injection molding machines in China has remained basically the same, both of which are about 15,000 units, but the import value is 920 million US dollars and the export value is 350 million US dollars. At present, precision injection molding machines are mainly foreign brands. Biaxially stretched PET (PA, BOPP) film units and precision medical catheter extrusion units in extrusion equipment have also been the domain of foreign companies. It is necessary to develop domestic precision injection molding and extrusion equipment with independent intellectual property rights.

Ge Huanqing, vice chairman of the Shenzhen Robotics Association, said that compared with imported industrial robots, domestically produced industrial robots are not as good at importing similar products in terms of accuracy and speed, but they have been able to meet most of the production requirements, non-standard customization and cost-effectiveness. High, this is very attractive for small and medium-sized enterprises. The author also learned in an interview that a precision parts company in Zhongshan imported industrial robots from Japan in the early years. In 2008, it chose industrial robots produced in Shenzhen. The price was 30% to 40% cheaper than imported from Japan.

Due to the rapid increase in labor costs in the past two years, the automation requirements of most factories have become increasingly urgent, giving industrial robots a greater market share. Domestic industrial robots have also developed rapidly. Although the prices of some international giants' industrial robots have also declined, they are still very expensive for some industries, and local industrial robot companies still have a large room for development.

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